Inhalt
- Introduction to packaging development and design,
- Introduction to Strategy and Implementation design principles
- Design Thinking / Client centricity (practical unit)
- Understanding and reproducing briefing information (The value of information)
- Transfer of briefing information into project tasks
- Holistic approach to Packaging (practical unit)
- Introduction to aligned working principles (Packaging Wheel)
Lernergebnisse
Students display an in-depth knowledge in packaging technology and
implementation.
Students can explain fundamentals of packaging strategy and packaging design.
Students can synthesize relevant information via brief and debrief and can describe how to transfer information into tasks.
Students can explain the importance of understanding consumer needs and to
structure their own tasks according to this.
Students can display in-depth skills in presentation and in working under
restraints in terms of time or resources and in working as a team.
Lehrmethode
Didactic setting – in class (face-to-face) and online teaching:
3 SWS / 6 ECTS (= 150 TU workload students) =
23 TU in class teaching (face-to-face)
1 TU exam (examination supervision by the lecturer)
126 TU distance learning (=workload students)
Presentational methods:
• Lectures on Packaging principles (partly w/ media support)
Participatory methods:
• Preparation of presentations
• Presentation of work
• Individual and team work
• 20-10-10-5 System
• Group and panel discussion
• Analysis on information and elaboration of questionnaire
• Practical session on Design Thinking
• Consumer surveys
Prüfungsmethode
Immanente Leistungsüberprüfung: The integrated course is assessed through formative assessment. By
awarding points during the integrated course (ongoing performance
evaluation + 80% mandatory attendance) and not just at the end
through a final examination, several advantages arise:
- The workload is distributed evenly throughout the semester.
- The assessment does not represent a snapshot.
- Teaching methods can be modified and adjusted as needed.
- Students take active responsibility for the learning process and receive
individual courses for action.
In detail, the course is assessed through the following partial
performance evaluations:
1. Assignment 01: Pick-A-Pack (20 Pts)
Introduction into the topic
First evaluation of a packaging
1. Assignment 02: The Debrief (30 Pts)
The relevance of information transfer
Create the perfect (De)Brief
2. Assignment 03: alternating topic (50 Pts)
Assignment is based on the topic of Day 04
The overall assessment of all partial performances will be
communicated by the lecturer in Moodle. The maximum achievable score
for the overall assessment of all partial performances is 100 points.
The overall assessment will be carried out according to the following
grading scale and will be communicated by the course instructor in the
students portal.
> 0 to 59 points => insufficient (5)
> from 60 points => sufficient (4)
> from 70 points => satisfactory (3)
> from 80 points => good (2)
> from 90 points => excellent (1)
Literatur
- Dark Horse Innovation (2017): Digital Innovation Playbook; Murmann Publishers GmbH, Hamburg
- Prof. Dr. Axel Buether (2014): Colour: Design Principles, Planning Strategies, Visual Communication
- Leatrice Eiseman (2000): Pantone's Guide to Communicating with Color; HOW books, USA
- Alan Moore (2016): Do Design/Why Beauty Is Key to Everything; The Do Book Company, UK
- Sun Tsu (2500 b.c.): The Art Of War; various publications
Unterrichtssprache
Englisch