Content
- Introduction to packaging development and design,
- Introduction to Strategy and Implementation design principles
- Design Thinking / Client centricity (practical unit)
- Understanding and reproducing briefing information (The value of information)
- Transfer of briefing information into project tasks
- Holistic approach to Packaging (practical unit)
- Introduction to aligned working principles (Packaging Wheel)
Teaching method
Didactic setting - in class (face-to-face) and online teaching:
3 SWS / 6 ECTS (= 150 TU workload students) =
23 TU in class teaching (face-to-face)
1 TU exam (examination supervision by the lecturer)
126 TU distance learning (=workload students)
Presentational methods:
- Lectures on Packaging principles (partly w/ media support)
Participatory methods:
- Preparation of presentations
- Presentation of work
- Individual and team work
- 20-10-10-5 System
- Group and panel discussion
- Analysis on information and elaboration of questionnaire
- Practical session on Design Thinking
- Consumer surveys
Examination
Continuous assessment: The integrated course is assessed through formative assessment. By
awarding points during the integrated course (ongoing performance
evaluation 80% mandatory attendance) and not just at the end
through a final examination, several advantages arise:
- The workload is distributed evenly throughout the semester.
- The assessment does not represent a snapshot.
- Teaching methods can be modified and adjusted as needed.
- Students take active responsibility for the learning process and receive
individual courses for action.
In detail, the course is assessed through the following partial
performance evaluations:
1. assignment 01: Pick-A-Pack (20 pts)
Introduction into the topic
First evaluation of a packaging
1st Assignment 02: The Debrief (30 Pts)
The relevance of information transfer
Create the perfect (De)Brief
2nd Assignment 03: alternating topic (50 Pts)
Assignment is based on the topic of Day 04
The overall assessment of all partial performances will be
communicated by the lecturer in Moodle. The maximum achievable score
for the overall assessment of all partial performances is 100 points.
The overall assessment will be carried out according to the following
grading scale and will be communicated by the course instructor in the
students portal.
> 0 to 59 points => insufficient (5)
> from 60 points => sufficient (4)
> from 70 points => satisfactory (3)
> from 80 points => good (2)
> from 90 points => excellent (1)
Literature
- Dark Horse Innovation (2017): Digital Innovation Playbook; Murmann Publishers GmbH, Hamburg
- Prof. Dr. Axel Buether (2014): Colour: Design Principles, Planning Strategies, Visual Communication
- Leatrice Eiseman (2000): Pantone's Guide to Communicating with Color; HOW books, USA
- Alan Moore (2016): Do Design/Why Beauty Is Key to Everything; The Do Book Company, UK
- Sun Tsu (2500 b.c.): The Art Of War; various publications
Teaching language
Englisch