Innovative and sustainable packaging for vineyard snails

Project duration: 1.4.2016 to 19.12.2016

Following the establishment of the Viennese snail in top gastronomy, the aim is now to successfully position the Viennese snail as a gourmet product in the retail sector.

As product and packaging are to be seen as a unit, it is essential to develop appropriate packaging for this. The primary functions of the desired packaging are storage and protection, thus enabling transport, handling and storage. The secondary functions also include carrying information and ease of handling. This ensures information transfer, brand communication and user-friendliness.

The detailed packaging requirements for the convenience product Weinbergschnecke (vineyard snails with herb butter / flavoured butter) can be summarised as follows:
 

• Product protection
• Temperature resistance
• Point of sale differentiation
• Ecological aspect
• Economic aspect

GUGUMUCK Wiener Schneckenmanufaktur e.U

Sustainability and Packaging Research

Since 1 August 2020, five interdisciplinary research areas have replaced the current research fields.