DigiVis: Visualizing Digitalization

DigiVis explores how digital working environments are communicated to employees through visual representations. The project examines which images are used to communicate the changes and challenges of digital transformation. In addition, DigiVis aims to develop strategies that enable interest groups to make this visual communication more effective and understandable.

Research process: The project follows a two-stage research approach:

• Analysis of stock images: In the first phase, DigiVis analyses a large number of stock images depicting digital working environments. Both the visual elements and the implicit messages conveyed by these images are analysed.
• Group discussions: In the second phase, the results of the analysis are discussed in group discussions with representatives of the target groups and stakeholders. These discussions serve to better understand the perspectives and needs of the various interest groups and to validate the results of the analysis.

Results and application: The DigiVis project is developing evidence-based guidelines for visual communication about digital working environments based on the research results. These guidelines are intended to ensure that the presentation of the digital transformation is clear, appropriate and understandable. The aim is to promote visual communication that reflects the actual experiences and challenges of employees and represents their interests appropriately.
DigiVis thus contributes to improving visual communication about the digital transformation of the world of work. The guidelines developed can be used by trade unions, employers' organisations and other interest groups to ensure more effective communication.